101. The "Hidden Link" Strategy

The "if you don’t want to pay ($) for (your product’s name), just click on…" strategy tells your prospects that you are actually selling your product but they can get it for free if they click on a hidden access link in your sales page. It increases the perceived value of your freebie and you can always sell them something else on the next page.

102. The "It’s Your Fault" Strategy

The "you have a choice, do nothing and (a negative effect) or buy (your product’s name) and (beneficial effect)…" strategy tells your prospects that it will be their own fault if they don’t gain their desired benefit. Since most people don’t want to blame their problems on themselves, they will be tempted to order your product.

103. The "Read Before Resell" Strategy

The "you can’t order the resell rights till (date/time) but you can download the products here…" strategy tells your prospects that they can have the products in their hands before they buy the rights to them. It could work for resell rights, master resell rights, branding rights, private label rights, etc.

104. The "It’s Being Sold" Strategy

The "this product is presently selling for a whopping ($), you can see it for sale at (the URL), but you’ll get as a bonus…" strategy tells your prospects that if they purchase your product, they will get a bonus product that is currently selling every day. It will make your main product seem like a bargain, especially if the bonus is being sold for more than what your product costs. You can tell them that you made a deal with the owner.

105. The "It’s Your Turn" Strategy

The "I turned my life around, now it’s your turn to get focused…" strategy tells your prospects to get motivated and transform their lives with the help of your product. Tell them they need to remove the constant distractions and negative people in their life that have been holding them back from reaching their goals.

106. The "Broke And Homeless" Strategy

The "I went broke and nearly lost my wife and kids…" strategy tells your prospects that you invested in too many products that never worked to gain your desired benefit and it created financial problems for you and your family. You can tell them everything changed when you discovered the product you are selling now. If they are in a similar situation, they will relate and likely purchase your product.

107. The "Under A Rock?" Strategy

The "unless you’ve been under a rock for the last (no.) (days/months)…" strategy tells your prospects that the buzz they have been hearing about your product or your niche market is true. People may hear the buzz about something but won’t take action until they are persuaded with beneficial, convincing evidence.

108. The "Try It" Strategy

The "you don’t even have to buy my product now, just try it for $1 down and I’ll bill you in thirty days for the rest…" strategy tells your prospects they can get the benefits of your product without investing a lot of money up front. You can even tell them if they don’t like your product, you’ll even refund the $1. It will remove all their risk and get them to commit to purchasing your product. If they fall in love with it, I’m sure they won’t return it.

109. The "Fall For It" Strategy

The "(no.) of 10 people fall for (a negative experience)…" strategy tells your prospects that most people will end up purchasing your competition’s product because they are mislead about a certain benefit of it. You can tell them that your product actually delivers that benefit or their money back.

110. The "Relaunch" Strategy

The "after numerous requests, I re-launched my sale but, to be fair to the first-time buyers, I had to raise the price a little…" strategy tells your prospects that if they miss out on your first sale, they can still purchase your product for a lower than normal price. They will have another chance to purchase it again before the price goes back to normal.

111. The "Turn The Tables" Strategy

The "have you been a victim of (something bad your competition did)? Discover how to turn the tables on them…" strategy tells your prospects that if they had a bad experience with your competition, they can easily get back at them. You can tell them they can repay the competition by purchasing your product and giving a testimonial that tells everyone their bad experience with them.

112. The "Over The Shoulder" Strategy

The "you’ll get to look over my shoulder and see how (your product’s benefit)…" strategy tells your prospects they will get to see you live in person or on video. They will like the fact they won’t just be told how to gain their benefit but be showed the ins and outs of how to do it.

113. The "Invest In Yourself" Strategy

The "you can finally improve your life by just investing ($) in yourself…" strategy tells your prospects that by buying your product, they are actually giving the money to themselves in the form of benefits. You could even sweeten the deal by giving them a few bonuses that are worth more than they are paying for your product. It will show them that you are investing in them too.

114. The "Heard The Gossip?" Strategy

The "have you heard the gossip about…" strategy tells your prospects that if they haven’t already heard the rumors, you’ll tell them the details on your web site. It will grab their attention because people love to hear gossip. Why do you think all those tabloids are so popular? Just make sure the gossip somehow persuades them to purchase your product.

115. The "Just Remove It" Strategy

The "instead of always (negative effect/action), you should eliminate it from your life…" strategy tells your prospects they should get rid of their nagging problems by using your product. Maybe they are already getting their desired benefit with another product but it could have a negative side effect that your product doesn’t have.

116. The "Kid" Strategy

The "imagine (a positive effect/action) your children…" strategy tells your prospects to think how your product will benefit their children. Most parents will go great lengths to improve the relationship with their kids or to improve their lives.

117. The "Long Run" Strategy

The "forget about paying an ongoing monthly fee to (your product’s benefit)…" strategy tells your prospects that unlike your competition, you offer the same benefits for a one time fee. You can remind them that paying a monthly fee will be more costly in the long run.

118. The "Register Or Refund" Strategy

The "I’ll refund your registration fee if you are not accepted…" strategy tells your prospects that they will have to submit an application and pay a small fee first in order to purchase your product. It’ll make your product look guarded and valuable. You can tell them you are doing this to separate the pretenders from the serious people.

119. The "All In The Name" Strategy

The "my new product is named (your product’s name) but that’s all I can tell you right now…" strategy tells your prospects they won’t know what your product is all about until you launch it, so they should register for your free teleconference. You could also give them a mouthwatering hint about it.

120. The "Have A Drink" Strategy

The "go get your soda pop or cup of coffee and them come back and read this…" strategy tells your prospects that your sales letter is kind of long and you want them to be comfortable and awake when they read what you have to say. The more focused they are on what you have to say, the more persuaded they will be to purchase your product.

121. The "They Said Yes" Strategy

The "(no.) out (no.) marketers have already said yes to my JV offer…" strategy tells your prospects that a lot of marketers liked your preview product and are excited about your next product launch. Most marketers know that products sell better when there is a pre-launch and when a big buzz surrounds the launch.

122. The "Illegal Copying" Strategy

The "I caught someone selling illegal copies of my product cheaply…" strategy tells your prospects that someone stole and profited from your product. You could tell them since they devalued your product by selling it for such a low price that you’re going to start selling it at the same price. Of course, don’t use this strategy unless it’s true.

123. The "First To Reply" Strategy

The "if you’re one of the first (no.) to reply to this e-mail with (whatever) in the subject line, I’ll give you a free trial of (your product’s name)…" strategy tells your prospects that you will reward them with a free trial, which sounds more personal. You could waive the first month’s payment if it’s a membership site or wait thirty days to bill them for the one time fee product.

124. The "Rules" Strategy

The "here are the rules for my affiliate program…" strategy tells your prospects that you actively protecting your product, affiliate program and your affiliates. People like to promote things that are regulated. Some of your rules could be: don’t spam, don’t make misleading claims, don’t promote on adult sites, etc.

125. The "My Conditions" Strategy

The "here are the terms and conditions of the (type of rights) resell rights…" strategy tells your prospects that you will regulate the resell, master or private label rights so the product doesn’t get saturated or devalued. Some of the rules could be: you can’t give it away, can’t sell it on online auctions, it can’t be bundled, can’t be put into a membership site, etc.

Image:Vitruvian Man,Leonardo DA Vinci, Proportional Study of Man in the Manner of Vitruvius,circa 1492

Source:Personal Finance