1500 Secret Marketing Strategies (151-175)

151. The “Do The Math” Strategy

The “quality product + affordable price = great value…” strategy tells your prospects a single math equation that will help them understand just how good a deal you are offering. Sometimes presenting your offer as something other than a normal sales pitch will persuade them to buy.

152. The “Untold Success” Strategy

The “untold story of how one person (your product’s benefit)…” strategy tells your prospects that they haven’t heard the success story you are about to tell them. Of course, the story should persuade your readers to purchase your product. People like to read success stories because they place themselves directly in the story and get motivated to reach their goals.

153. The “Full Control” Strategy

The “be in full control of getting (your product’s benefit)…” strategy tells your prospects your product allows them to go about gaining their desired benefit almost any way they want. You could tell them there are no time restrictions, they can easily take it with them wherever they go, they can access it from anywhere, they can adjust the strength level, etc.

154. The “Help Wanted” Strategy

The “help wanted: I’m looking for (no.) motivated people that want to (your product’s benefit)…” strategy tells your prospects that you will only be selling so many spots or copies of your product. Plus, the ‘help wanted’ statement will attract people that want a new job or want to earn extra money from home. The word “motivated” tells people that you want people that are serious about improving their life.

155. The “Reimbursement” Strategy

The “actually, it’s not going to cost you anything…” strategy tells your prospects that somehow they will be reimbursed for investing in your product. It could be in the form of making sales in your affiliate program, getting resell rights, keeping 100% of the profits, etc.

156. The “Big Case” Strategy

The “there is just one catch – to get your discount, I need to use your case study…” strategy tells your prospects that you want to use their detailed success stories in your sales letters, free e-books, e-mail ads, etc. You could also tell them you might ask them to tell their story on live teleseminar calls or at seminars (all expenses paid).

157. The “Primary Objective” Strategy

The “my product has (no.) primary objectives…” strategy tells your prospects a couple of the strongest benefits of your product. You don’t overwhelm them with all the weaker benefits right from the start. Sometimes if you give them too much info too soon in your sales letter, it can give them info overload and they may pass up your offer.

158. The “I’ve Done Everything” Strategy

The “I have read (no.) books, visited (no.) web sites and interviewed over (no.) experts in the area of (your product’s niche)…” strategy tells your prospects you’ve done a ton of thorough research to create your product. They will be persuaded to buy your product because it looks like you left no stone unturned while developing your product.

159. The “Disturbing” Strategy

The “warning: the following pictures may contain scenes which could be disturbing to some people…” strategy tells your prospects that they may want to visit your web site or read your sales letter to see what’s disturbing. Of course, the disturbing pictures should be something that will persuade them to buy your product. It could be pictures of people that don’t have your product yet.

160. The “Search Engine” Strategy

The “there were (no.) searches for the term (keyword/phrase)…” strategy tells your prospects that your product’s niche is very popular. This usually works well for a product that you are selling which comes with resell rights. It tells people there is a huge demand and big market to sell to.

161. The “Last Call” Strategy

The “last call, only (no.) left…” strategy tells your prospects that it’s their last chance to buy your product and there aren’t very many left. They will feel an urgency to get it for a discount now, before it’s sold out. You could also tell them how many hours, minutes and seconds are left.

162. The “JV With Me” Strategy

The “by reading this free e-book, you’ll discover how to JV with me…” strategy tells your business prospects they will have an opportunity for you to promote their product. It could be that they have to order a product through your affiliate link or purchase your own product.

163. The “I’m Retiring” Strategy

The “I’m retiring and giving everything away for pennies on the dollar…” strategy tells your prospects that you are having an big sale because you possibly made enough money to retire or semi-retire. People will be curious as to why you are retiring and want to see what kind of bargain(s) they will find. You could be retiring from your main niche and moving to another, having someone take over your workload while still silently earning a percentage of the profits, taking some time-off (a vacation or retiring for just a couple weeks) from your business to enjoy life, etc.

164. The “Good Investment” Strategy

The “get more for your money if you order now…” strategy tells your prospects if they order promptly, they will get more for their investment. This works really well if you are promoting a membership web site and they are about to remove the last month’s products. You could tell them they could get both last month’s and next month’s products in a few days if they order before they are removed.

165. The “Few Words” Strategy

The “I’ll sum it up in only (no.) words…” strategy tells your prospects that you’ll give them a direct, simple blurb that will tell them the benefits about your product. You could just give them a short and sweet summary of your strongest benefit or USP.

166. The “Be My Guest” Strategy

The “be my guest…” strategy tells your prospects that you want to extend your hospitality to them, entertain them and/or pay for something for them. People will be persuaded to read the rest of your ad or sign up to your no-cost gift (with a one-time offer attached) because they like all those types of perks.

167. The “Pre-Launch Income Secret” Strategy

The “June 1st-4th (?$)(?no.)% (?$), June 5th-9th (?$)(?no.)% (?$), June 10th-13th (?$)(?no.)% (?$)… strategy tells your prospects that your fire sale is in pre-launch and you’re keeping your prices and affiliate commission secret from the general public until you launch. People will likely keep visiting your pre-launch blog so they can at least find out what they will be getting because it creates a mystery with respect to your launch.

168. The “IQ Quiz” Strategy

The “are you an expert or beginner? not sure? take this quiz…” strategy tells your prospects  that by taking your quiz they will know whether they need your novice product or your advanced  product. Just give them a way to add up their results on your sales letter. It shows that you  want to give them a product that will give them the desired benefit that they can handle.

169. The “Cash And Prizes” Strategy

The “check out my affiliate prizes…” strategy tells your prospects that if they become an affiliate and make “X” amount of sales, they will earn additional money. For example, “Be the top selling affiliate and make $1000.00.” You could also randomly select prizes for any affiliate that makes 1 or 2 sales. This will keep people promoting your product even if they know they don’t have a chance for any of the top prizes.

170. The “Please Tell Me” Strategy

The “the secret has been exposed…” strategy tells your prospects that a secret has been revealed. It’s just human nature – people like to know the unknown. We’ve all heard people say: “Please tell me, I won’t tell anyone that you told me, etc.” The exposed secret could be about a new product or bonus product you have just released.

171. The “Launch Countdown” Strategy

The “join us on our countdown – call one hour before our new product is officially launched…” strategy tells your prospects that if they register and join you on the teleconference call, they will be the first to hear about your new product when it’s launched. It builds excitement and you can pre-sell them live one last time. The group excitement alone could persuade them this time to buy it.

172. The “Secret Gift” Strategy

The “you’ll also get a mystery gift that is worth over ($)…” tells your prospects they will get an unrevealed free bonus for ordering your product. You can tell them it’s completely original and not found anywhere else. Many people think that most bonuses are saturated and found everywhere else.

173. The “Read And Learn” Strategy

The “in the next few minutes you’ll learn more about (your product’s niche or benefit) than you’ll have learned in a lifetime…” strategy tells your prospects they are going to save a lot of time. It could be them learning how to gain their desired benefit from reading your ad or your information product.

174. The “I Upset Them” Strategy

The “I may upset my business partners but I’m going to tell you this…” strategy tells your prospects that you agreed with your close colleagues that you wouldn’t release the information you are about to tell them. You want the secret information to be something that supports your product and persuades them to buy. People will be curious to see why they didn’t want you to release the information.

175. The “I Beat Out” Strategy

The “my product just beat out (a popular product) on the best seller list…” strategy tells your prospects that your product is selling even better than another best seller. You just need to find a selling outlet for your product that has a best seller type list.

Image:The Prophet Zechariah
Michelangelo Buonarroti (1475-1564/Italian)
Fresco
Sistine Chapel, Vatican

Source:Personal Finance

Related posts:

1. 1500 Secret Marketing Strategies (1-25)
2. 1500 Secret Marketing Strategies (26-50)
3. 1500 Secret Marketing Strategies (100-125)
4. 1500 Secret Marketing Strategies (51-75)
5. 1500 Secret Marketing Strategies (126-150)

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Posted by Axxa News Team on Jan 13 2009. Filed under Marketing. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry