1500 Secret Marketing Strategies (201-225)

201. The “My Next Product” Strategy

The “as a bonus I’ll also reveal all the details of my new, secret product that is currently under development…” strategy tells your prospects that if they buy your current product, they will also learn about the next product you plan on releasing in the future. It will attract your curious, loyal customers or even your competition to buy from you.

202. The “Make Up Your Mind” Strategy

The “before you make up your mind whether or not you’re going to order, think about this…” strategy tells your prospects that before they decide to leave your page, they better read your statements that will further back up your product. You could repeat your low affordable price, some major benefits, fast, free shipping, etc.

203. The “Reasons For Refunds” Strategy

The “you can ask for a refund for any reason – I mean any reason, you could even make up one if you want…” strategy tells your prospects that you will be removing any and all risks if they don’t like your product. You could even give them reasons why they could ask for a refund, like if they are short of money, if they don’t like the color of your product, etc.

204. The “First To Promote” Strategy

The “if you’re one of the first (no.) people to buy, you can become my JV partner…” strategy tells your prospects they could make their money back if they order before you reach your first sales goal. You could also tell them they can earn 2nd tier commissions if they get in early enough.

205. The “No Big Competition” Strategy

The “you will be my first JV partners if you order now…” strategy tells your prospects that you didn’t invite any big gurus or super affiliates to promote your product before you launched it. They will realize that they will have a very good chance to make some nice commissions.

206. The “Timed Rights” Strategy

The “grab (no.) minutes of resell rights…” strategy tells your prospects that if they purchase your audio or video information product, they will get the resell rights to it. You could also use other time amounts like hours, days, seconds, etc.

207. The “Resell And Commissions” Strategy

The “get master resell rights and back-end affiliate sales…” strategy tells your prospects that if they purchase your info-product with master resell rights, they can also rebrand the links in the ads inside them with their own affiliate link. That will give them multiple streams of income that will become viral.

208. The “Heavy Hitters” Strategy

The “just see the heavy hitters that have agreed to promote it…” strategy tells your prospects that your product must be really high quality if all those big time marketers are promoting it. The less well-known marketers may want to promote it just to have their name mentioned with some of the big names on your JV partner contest board.

209. The “I’ll Advertise You” Strategy

The “can I advertise your web site?…” strategy tells your prospects that you may want to advertise their web site. If they have one, they will be interested in what your offer is. You could tell them that if they purchase your product, you’ll add their link to your web site. It will be more effective if your site gets a lot of traffic or even better, show them proof of your traffic.

210. The “Testimonial Tilt” Strategy

The “yes! as soon as I (your product’s benefit) I’ll send you a testimonial…” strategy tells your prospects to tell themselves that they will get their desired benefit. They will assume since you want a testimonial too that you’re confident that they will reach their goals.

211. The “Easy Or Hard” Strategy

The “would you rather (your product’s benefit) easy or would you rather (someone else’s product’s benefit) hard…” strategy tells your prospects that they could get their desired benefit easier with your product. They likely won’t want to purchase your competition’s product if it makes it harder to obtain their benefit.

212. The “Main Goal” Strategy

The “we’re dedicated to and working hard for your success…” strategy tells your prospects that your main goal is to improve their life. They may purchase your product just from the fact that you are telling or showing them that you are committed and working your tail off to help them reach their goals.

213. The “Be Social” Strategy

The “you’ll have free access to my private forum…” strategy tells your prospects that if they purchase your product, they will have worldwide access to like-minded individuals that have the same goals in mind. You can remind them that they can make new friends, build long-lasting relationships and even make JV offers (if the forum is business-related).

214. The “I Bet” Strategy

The “I bet you’re not even worthy enough to purchase my product…” strategy tells your prospects that you are challenging them and saying that their mindset and abilities aren’t suitable to gain their desired benefit. Many people will take offense and purchase your product to prove you wrong and show you that they are in your league.

215. The “No Trick” Strategy

The “I’m not going to try to trick you. I’m trying to sell you something…” strategy tells your prospects that you are going to get straight to the point and be up front with them. You’ll need to tell them a good reason why you are trying to sell them your product other than trying making a profit. It could be because you really want to help them because you were once in the same situation.

216. The “Help More People” Strategy

The “I even ended my consulting service because I only want to help you…” strategy tells your prospects that the only way to get your product or expertise is to purchase your product. You can tell them you rather sell a low priced product than charge a high price for consulting or coaching so you can help more people that can’t afford it.

217. The “Use It Or Else” Strategy

The “don’t buy if you’re not going to use it…” strategy tells your prospects not to purchase your product if they don’t plan on gaining their desired benefit. You could give them a more detailed example like: don’t buy if it’s going to be boxed up in your cold, damp basement in a few days.

18. The “Quick Fix” Strategy

The “I prefer to have long-lasting benefits rather than a quick fix that doesn’t last…” strategy tells your prospects your product’s benefits will last longer than your competition’s. You can tell them it’s a waste of money to invest in a product that won’t stand the test of time.

219. The “Product A Day” Strategy

The “get (no.) (type of product) products in (no.) days…” strategy tells your prospects that if they order you’ll deliver them a new product every day for as long as you specified. You could reveal what each product will be or just give them a tantalizing hint about each one. If they are exclusive products, tell them so they don’t assume they are a bunch of resell rights products that are offered everywhere else.

220. The “Offline vs. Online” Strategy

The “it’s normally sold through the mail for ($) but you can get it online for only ($)…” strategy tells your prospects there is a good reason why you are offering your product for such a low price. People probably thought your product was expensive if they saw it advertised offline beforehand, so the low price would surprise them and persuade them to buy. You could add little reasons like: you can offer a lower price because there is no packing or shipping, no printing or it’s just cheaper overall to run an online business.

221. The “Beneficial Web Site” Strategy

The “I (your product’s benefit) with this web site: http://www.(the URL).com…” strategy tells your prospects the beneficial results of you buying the affiliate product from that particular web site. Here are some examples: I found the girl of my dreams with this web site, I bought a new sports cars 3 weeks after visiting this web site, etc.

22. The “If You’re Broke” Strategy

The “don’t invest in this product if you’re (bad financial situation)…” strategy tells your prospects they shouldn’t buy your product if they are having money problems. You can get more detailed like: if you are risking putting food on the table, if you’re behind on the rent, if you have to take out a second mortgage, if you have to search for loose change in the couch, etc.

223. The “Reverse Bonus” Strategy

The “there are plenty of highlighted bonuses (strategies, ideas, tips, etc.) throughout this letter which you can use right away…” strategy tells your prospects that they will get bonuses for just reading your sales letter. You want the information bonuses to be useful and persuade them to order your product. You could label them something like: Bonus Idea #1, Bonus Idea #2, Bonus Idea #3, etc.

224. The “Any Industry” Strategy

The “it works for anyone, in any industry…” strategy tells your prospects that your product is designed to help anyone and everyone. You could even list a bunch of occupational titles your product has helped in the past like: golfers, photographers, magicians, accountants, car enthusiasts, physicians, homemakers, etc.

225. The “First Place Discount” Strategy

The “the first (no.) people that order will get a (no.)% discount…” strategy tells your prospects that if they act fast, they can get your product cheaper than everyone else. You could give them a coupon code (if your ordering system allows it) or just keep track manually. You could keep your prospects updated on how many discounted packages are left.

Image:”The Origin of the Milky Way,” Jacopo Tintoretto (1518-94)

Source:Personal Finance

Related posts:

1. 1500 Secret Marketing Strategies (51-75)
2. 1500 Secret Marketing Strategies (100-125)
3. 1500 Secret Marketing Strategies (1-25)
4. 1500 Secret Marketing Strategies (26-50)
5. 1500 Secret Marketing Strategies (151-175)

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Posted by Axxa News Team on Jan 30 2009. Filed under Marketing. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry