Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales. The domestic market has become saturated [...]
Yahoo’s uninspiring quarterly sales forecast disappointed Wall Street and underscored how the one-time Internet leader is struggling to keep up with Google and Facebook.
Investors have pressured Yahoo, the leader in display advertising, and Chief Executive Carol Bartz to deliver growth and revive its stock price, amid talk that private equity firms are exploring a buyout of the $20 billion company.
Chancellor George Osborne ispreparing to reveal the biggest programme of cuts in the UK for decades, in his long-awaited Spending Review.
US Federal Reserve Chairman Ben Bernanke has opened the way to a new round of quantitative easing. “There would appear, all else being equal, to be a case for further action,” he said, in a speech to the Boston regional federal reserve. The US central bank is expected to back a move to buy up [...]
The US trade deficit was wider than expected in August, figures have shown, in
the wake of record imports from China
Stock index futures pointed to a higher open for Wall Street on Wednesday, boosted by growing expectations of further quantitative easing by the U.S. Federal Reserve and an upbeat forecast from technology firm Intel (INTC.O).
The U.S. economy shed jobs in September for a fourth straight month as government payrolls fell and private hiring slowed, hardening expectations for more stimulus from the Federal Reserve to spur the recovery. Nonfarm payrolls dropped 95,000, the Labor Department said on Friday. Private employment, a better gauge of labor market health, increased 64,000 after [...]
301. The “A Free Physical” Strategy The “get your no-cost CD today…” strategy tells your prospects they can get a free physical information product mailed or shipped to them. They will likely pay for the shipping or mailing fee if it will help them gain their desired benefits. You could also mention that you only [...]
276. The “Low And High” Strategy The “how ($ a low price) can get you over ($ a high price) worth of (type of bonuses/or products)…” strategy tells your prospects that your product package is a real bargain. You could tell them that they would have to be crazy to pass it up. You can [...]
The Greek parliament has voted to adopt big budget cuts designed to lower the country’s high levels of debt. Greece aims to shrink public debt to 9.1% of overall economic output next year, down from 12.7% this year. To do this, it has outlined measures to cut public spending and boost revenue by cutting back [...]
Microsoft has reached agreement with European Union anti-trust regulators to allow European users a choice of web browsers. The accord ends 10 years of dispute between the two sides. Over that time, the EU imposed fines totalling 1.68bn euros ($2.44bn, £1.5bn). The European Commission said Microsoft’s legally binding agreement ended the dispute and averted a [...]
Boeing’s new 787 Dreamliner passenger aircraft has successfully completed its first test flight in the US. The three-hour flight started and finished in Seattle. It had been due to last up to four hours, but the plane landed early due to heavy rain. The 787 project had been delayed by two and a half years, [...]